I have always been a big believer in the statement that businesses have to lighten up every now and then and use humor in their business model. Whether it’s in print marketing or in-store promotions and events, it all just helps to make people comfortable.
And remember, its okay to laugh at yourself!
Retailers can use special promotion merchandise, mannequins, graphics, custom designed display fixtures, hardware and even lighting to deliver the message.
For an interesting read, go here to discover how the author suggests and recommends humor as the perfect medicine for business.