New & Noteworthy

Neiman Marcus and Their Creative Side

Walk through a Neiman Marcus store and you will find original artwork hanging all over the walls as well as sculpture placed through-out the sales floor areas.

NM has long been recognized as buyers of original art pieces as Stanley Marcus started this a long time ago.  Everyone in retail of course knows this by now!  OR they should!
And I have always loved how they partner with some artists to create sellable items, limited editions, in their stores from time to time.
One of my all time favorites that I still remember today, are Christmas tree ornaments.  I cannot wait to open the ornament box and unwrap them again this year just to admire them, as they make me smile!
Below are two great articles referencing NM and their love and support for the arts!  The second is focused and all about Stanley Marcus himself.
Enjoy!

Neiman Marcus fetes 20 years of Art of Fashion via artist collaboration By

Sarah Moon for Neiman Marcus Fall 2013
Department store chain Neiman Marcus is celebrating the twentieth anniversary of its “Art of Fashion” campaign through a collaboration project with artist Sarah Moon.
The Art of Fashion campaign debuts in September and will be featured in Neiman Marcus’ The Book with 23 photographs taken by Ms. Moon. Partnerships with artists help to highlight the brand’s creative vision and personality.
“As luxury and retail is an extremely competitive space, it is important for brands to continuously innovate in order to keep their relevancy with their consumer base,” said Dalia Strum, professor at the Fashion Institute of Technology and founder of Dalia Inc., New York.
“One strong strategy has been merging concepts between synergistic verticals, including art and fashion,” she said.
“Collaborations with artistic photographers and brands have been a strong strategy for conveying brand imagination.”
Ms. Strum is not affiliated with Neiman Marcus, but agreed to comment as an industry expert.
Neiman Marcus was unable to comment directly.
Over the moon
The collaboration project will include 23 photographs featuring fashions from high-end brands sold by the retailer.
Photographs taken by Ms. Moon, a former model and professional photographer, are soft focused, moody and painterly, per Neiman Marcus.

Gucci for the Art of Fashion
The 23 photographs are shot against a black and chartreuse background with a blurred texture.

Alexander McQueen for the Art of Fashion
A shoppable version of the September issue of The Book will be available on the Neiman Marcus Web site.
Brands featured in the latest installment of the Art of Fashion include Alexander McQueen, Saint Laurent, Chanel, Valentino and Tom Ford.
A sneak peek of the campaign can be found in the September issue of Vanity Fair where 13 of the shots are featured near the center.

The Art of Fashion in Vanity Fair
Neiman Marcus’s the Art of Fashion, which debuted nearly 20 years ago, is seen as a revolutionary step in retailer advertising, since it features high-fashion and artful photography.
Notable photographers who have also collaborated with Neiman Marcus for its Art of Fashion campaign include Richard Avedon, Arthur Elgort, Helmut Newton, Annie Leibovitz, Lillian Bassman and Paolo Roversi.
Collaborating with an artist may bring attention and attract new enthusiasts to a retailer while helping the retailer distinguish its personality from its competitors.
Paint the town
In order to celebrate an occasion many brands turn to artist collaborations to garner additional attention to the label’s campaign.
For example, German label Hugo Boss is celebrating its 20th anniversary by honoring 20 iconic products and 20 artists through an exhibit in London, a microsite and other digital promotions.
The “Red Never Follows” exhibit will have a physical presence at the Saatchi Gallery in London July 31-Sept. 1 and a digital presence on its own Web site. Creating a multichannel campaign can help brand enthusiasts around the world participate without being physical present at the event (see story).
Similarly, London department store Harrods is increasing foot traffic through the expansion of its luxury accessories department with The Handbag Narratives that rewards consumers with exclusive views and offers.
The Handbag Narratives showcases more than 20 luxury designers in the exhibition and several of the handbags have been exclusively crafted for the department store’s customers. The event uses the power of narrative to further entice consumers to visit the store (see story).
Collaborating with artists allows retailers to showcase the brand personality while displaying the products they sell.
“This approach is a great opportunity for Neiman Marcus to showcase their products through the lens of a fashion industry veteran, allowing Moon’s artistic creativity to highlight their collection with aspirational imagination,” Ms. Strum said.
“This strategic relationship is a strong marketing strategy by allowing Neiman Marcus and their featured photographer, Moon, to leverage both of their networks, as well as establish support for both industries,” she said.
Final Take
Jen King, editorial assistant on Luxury Daily, New York
Neiman Marcus is one of the few retailers in the world with a corporate art collection – ours was begun by none other than Stanley Marcus and is directed today by our on-staff art curator. We specialize in regional artists and are proud that our Texas stores showcase many of the artists who are working around the state. For example, in one of our newer stores – in San Antonio – you will see work of Texas’ established artists and sculptors as well as the work of emerging talent.
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STANLEY MARCUS- LOVER AND SUPPORTER OF ART- AND THE NEIMAN MARCUS CORPORATE ART COLLECTION.
Art Appreciation
The Neiman Marcus Group art collection is a unique and distinctive part of our heritage and culture. It is what makes us special, engaging, and inspiring as a retailer. Stanley Marcus, son of founder Herbert Marcus, believed “art enhanced the quality of people’s lives and the customer’s shopping experience and to him that was just good business.”
Stanley Marcus was as passionate about art as he was about fashion. An avid collector with eclectic taste he acquired fine art from around the world and displayed it proudly within our stores. In 1951, for NM’s first suburban store, he commissioned The Neiman Marcus art collection’s first piece, Mariposa, a large-scale mobile designed by Alexander Calder. What began with one sculpture has grown to over 2,500 works of art consisting of sculptures, paintings, drawings, and numerous limited edition prints. For us, the art in our stores is not simply decorative accent; rather, it enriches the environment, educates and entertains our customers.
Cresendo
Hans Van de Bovenkamp, 2000
Currently displayed in the San Diego store, this is one of 5 pieces from Van de Bovenkamp within the NM Art Collection.
Today’s Collection
Like a museum, our art collection hopes to engage the curious. We are committed to new technology that enhances the shopping experience. Recently, interactive art video monitors have been installed in new stores to offer insight into the artist’s works and our collection. By viewing the videos, visitors can learn about the artist, hear Stanley Marcus discuss the importance of art, or see other works from our collection. Among famous artists in the collection are: Pablo Picasso, Alexander Liberman, Andy Warhol, and Roy Lichtenstein.
The tradition of placing art in our stores and making it accessible to everyone continues today. Our curator ensures the art collection’s focus and longevity. Each piece is intently selected with a specific space in mind. Typically, 80-100 pieces are placed in a new store and everything from the store’s blueprints, to the environment of ladies shoe salon are considered. Emphasis is on non-representational contemporary works by regional artists.The local art scene is researched when planning to place artwork in a new store. We focus on regional and emerging artists, because we believe in supporting local creative talent. Through art, we want to be a part of people’s lives and the community in which they live. The intention of the collection is not to intimidate, only to inspire.
The art collection speaks to our brand. It is something we value. It inspires us and is a vital part of our heritage at The Neiman Marcus Group.
Neiman Marcus is one of the few retailers in the world with a corporate art collection – ours was begun by none other than Stanley Marcus and is directed today by our on-staff art curator. We specialize in regional artists and are proud that our Texas stores showcase many of the artists who are working around the state. For example, in one of our newer stores – in San Antonio – you will see work of Texas’ established artists and sculptors as well as the work of emerging talent.
Art Appreciation
The Neiman Marcus Group art collection is a unique and distinctive part of our heritage and culture. It is what makes us special, engaging, and inspiring as a retailer. Stanley Marcus, son of founder Herbert Marcus, believed “art enhanced the quality of people’s lives and the customer’s shopping experience and to him that was just good business.”
Stanley Marcus was as passionate about art as he was about fashion. An avid collector with eclectic taste he acquired fine art from around the world and displayed it proudly within our stores. In 1951, for NM’s first suburban store, he commissioned The Neiman Marcus art collection’s first piece, Mariposa, a large-scale mobile designed by Alexander Calder. What began with one sculpture has grown to over 2,500 works of art consisting of sculptures, paintings, drawings, and numerous limited edition prints. For us, the art in our stores is not simply decorative accent; rather, it enriches the environment, educates and entertains our customers.
Cresendo
Hans Van de Bovenkamp, 2000
Currently displayed in the San Diego store, this is one of 5 pieces from Van de Bovenkamp within the NM Art Collection.
Today’s Collection
Like a museum, our art collection hopes to engage the curious. We are committed to new technology that enhances the shopping experience. Recently, interactive art video monitors have been installed in new stores to offer insight into the artist’s works and our collection. By viewing the videos, visitors can learn about the artist, hear Stanley Marcus discuss the importance of art, or see other works from our collection. Among famous artists in the collection are: Pablo Picasso, Alexander Liberman, Andy Warhol, and Roy Lichtenstein.
The tradition of placing art in our stores and making it accessible to everyone continues today. Our curator ensures the art collection’s focus and longevity. Each piece is intently selected with a specific space in mind. Typically, 80-100 pieces are placed in a new store and everything from the store’s blueprints, to the environment of ladies shoe salon are considered. Emphasis is on non-representational contemporary works by regional artists.The local art scene is researched when planning to place artwork in a new store. We focus on regional and emerging artists, because we believe in supporting local creative talent. Through art, we want to be a part of people’s lives and the community in which they live. The intention of the collection is not to intimidate, only to inspire.
The art collection speaks to our brand. It is something we value. It inspires us and is a vital part of our heritage at The Neiman Marcus Group.
I hope you enjoyed these stories as much as I enjoyed sharing them with you.
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